PaidMediaKit
Marketing Tools
Browse 30+ free tools for Meta Ads, Google Ads, Amazon Ads, planning, analytics and tracking.
ROAS Calculator
Calculate return on ad spend and optional break-even ROAS.
Cross-PlatformBudget Pacing
Track spend pacing, remaining budget and required daily spend.
Cross-PlatformPaid Media Forecasting Planner
Model budget scaling, diminishing returns and alternative paid media scenarios.
Cross-PlatformMeta Creative Testing Planner
Plan Meta creative tests around budget, target CPA, creative volume and testing approach.
Meta AdsMeta Budget Scaling Simulator
Model Meta budget changes, CPA sensitivity, conversion volume and gradual scaling schedules.
Meta AdsMeta Audience Testing Planner
Plan Meta audience tests around budget, expected CPA, audience count and signal capacity.
Meta AdsMeta Creative Fatigue Analyzer
Compare recent Meta ad performance against the preceding period to flag fatigue patterns and broader creative deterioration.
Meta AdsMeta Placement Performance Analyzer
Compare Meta placement spend, result contribution, CPA, ROAS and delivery efficiency across surfaces.
Meta AdsAmazon Break-Even ACoS Calculator
Calculate break-even ACoS, target ACoS, profit per ad sale and CPC guardrails from Amazon product economics.
Amazon AdsAmazon ACoS & TACoS Calculator
Compare Amazon ad efficiency with total sales using ACoS, TACoS, ROAS, sales mix and period-over-period trends.
Amazon AdsAmazon Search Term Harvester
Analyze Amazon Search Term reports for keyword and ASIN harvest opportunities, negative candidates and wasted spend.
Amazon AdsSearch Terms N-Gram Analyzer
Analyze recurring Google Ads search patterns by spend, conversions, CPA and ROAS.
Google AdsGoogle Ads Search Term Harvester
Turn Google Ads search terms into keyword expansion, negative review, efficiency and existing-coverage actions.
Google AdsGoogle Ads Auction Insights Analyzer
Compare Google Ads competitor visibility, overlap, position-above rates and period-over-period auction movement.
Google AdsGoogle Ads Impression Share Opportunity Analyzer
Separate Search visibility lost to budget vs Ad Rank and prioritize campaign-level opportunity using CPA or ROAS context.
Google AdsGoogle Ads RSA Asset Planner
Plan and QA responsive search ad headlines, descriptions, keyword coverage, message diversity and pinning structure.
Google AdsCross-Platform Ad Copy Checker
Check ad copy limits, truncation guidance and common creative QA issues.
Cross-PlatformCampaign Naming + UTM Builder
Create consistent campaign names and build clean tracking URLs.
Cross-PlatformBulk UTM Builder
Generate clean tracking URLs in bulk from spreadsheet campaign data.
Cross-PlatformTracking URL & UTM Auditor
Audit URLs for missing UTMs, duplicates, formatting issues and tracking problems.
Cross-PlatformChange History Converter
Convert Google Ads and Meta Ads change history into readable changelogs.
Google Ads · Meta AdsBudget Split Calculator
Allocate marketing budgets using percentage or weighted priorities.
Cross-PlatformFunnel Drop-off Calculator
Analyze conversion rates and drop-off across each stage of a marketing funnel.
Cross-PlatformBreak-even CPA Calculator
Calculate break-even and maximum CPA using customer margins and variable costs.
Cross-PlatformLTV:CAC Calculator
Estimate customer lifetime contribution, acquisition efficiency and payback period.
Cross-PlatformReach & Frequency Calculator
Calculate impressions, reach or average advertising frequency.
Cross-PlatformCPA Calculator
Calculate cost per acquisition and compare performance against a target CPA.
Cross-PlatformCPC Calculator
Calculate cost per click, advertising spend or clicks using any two metrics.
Cross-PlatformCPM Calculator
Calculate CPM, advertising spend or impressions using any two metrics.
Cross-PlatformCTR Calculator
Calculate click-through rate, clicks or impressions using any two metrics.
Cross-PlatformConversion Rate Calculator
Calculate conversion rate, expected conversions or required traffic.
Cross-PlatformAOV Calculator
Calculate average order value, revenue or orders using any two metrics.
Cross-Platform