Marketing Funnel Calculator
Funnel Drop-off Calculator
Measure conversion rate and drop-off between each stage of your marketing or sales funnel.
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Build your funnel
Enter each funnel stage in order from largest audience to final conversion.
| Stage | Volume | Remove |
|---|
Funnel Analysis
Stage performance
Starting Volume0
Final Conversions0
Overall Conversion Rate0%
Total Drop-off0%
| Stage | Volume | Step CVR | Drop-off | Overall CVR |
|---|
How funnel drop-off is calculated
Stage Conversion RateNext Stage ÷ Previous Stage × 100
Stage Drop-off100% − Stage Conversion Rate
Overall Conversion RateFinal Stage ÷ First Stage × 100
What should I look for?
Look for stages with unusually high drop-off relative to the rest of the funnel. These can indicate issues with traffic quality, landing pages, lead qualification, checkout processes or sales follow-up.
Important:A high drop-off is not automatically bad. Different funnel stages have naturally different conversion expectations depending on traffic source, business model and qualification criteria.