Ecommerce Calculator
AOV Calculator
Calculate average order value, revenue or orders. Enter any two values and PaidMediaKit will calculate the third.
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Revenue Metrics
Enter any two fields and leave the metric you want to calculate empty.
Total revenue generated.
Total number of completed orders.
Average revenue generated per order.
Calculated AOV0.00
average revenue per order
Revenue0.00
Orders0
AOV0.00
What is AOV?
AOV stands for Average Order Value. It measures the average amount of revenue generated each time a customer completes an order.
Calculate AOVAOV = Revenue ÷ Orders
Calculate RevenueRevenue = Orders × AOV
Calculate OrdersOrders = Revenue ÷ AOV
Example
If an ecommerce store generates 15,000 in revenue from 200 orders:
15,000 ÷ 200 =75.00 AOV
Why does AOV matter for paid media?
Average order value directly affects how much revenue each conversion can generate. Improving AOV can increase ROAS even if advertising spend, conversion volume and CPA remain unchanged.
AOV is particularly useful alongside conversion rate, CPA and ROAS when forecasting ecommerce campaign performance.