Paid Media Planning Tool

Budget Split Calculator

Allocate a marketing budget across campaigns, platforms or channels using percentages or weighted priorities.

1

Budget Setup

Enter your total budget and optionally calculate average daily budgets.

days
Allocation Method
2

Allocation

Enter percentages for each campaign or channel.

Campaign / ChannelAllocation %Remove
Total allocation0%

Percentage vs weighted allocation

Percentage SplitBest when you already know the desired budget allocation.

For example, allocate 50% to Meta Ads, 30% to Google Ads and 20% to testing.

Weighted SplitBest when you know relative priorities but not exact percentages.

Enter weights such as 5, 3 and 2. PaidMediaKit converts them automatically into 50%, 30% and 20%.

How weighted allocation works

Allocation %Item Weight ÷ Total Weight × 100

If three campaigns have weights of 5, 3 and 2, the combined weight is 10. Their resulting allocations are therefore 50%, 30% and 20%.

What does Normalize do?

Normalize keeps the relative proportions you entered but adjusts them so the total equals exactly 100%.

For example, values of 60, 30 and 30 total 120. Normalizing them converts the same relative split to 50%, 25% and 25%.

Planning note:Budget allocation is a planning decision, not a performance forecast. Actual spend distribution may need to change based on marginal returns, campaign constraints, learning requirements and business priorities.