Paid Media Calculator
CTR Calculator
Calculate click-through rate, clicks or impressions. Enter any two values and PaidMediaKit will calculate the third.
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Campaign Metrics
Enter any two fields and leave the metric you want to calculate empty.
Total number of ad clicks.
Total number of ad impressions.
Enter the percentage without the % symbol.
Calculated CTR0%
percentage of impressions that generated a click
Clicks0
Impressions0
CTR0%
What is CTR?
CTR stands for Click-Through Rate. It measures the percentage of impressions that result in a click on your advertisement.
Calculate CTRCTR = Clicks ÷ Impressions × 100
Calculate ClicksClicks = Impressions × CTR
Calculate ImpressionsImpressions = Clicks ÷ CTR
Example
If an ad receives 1,500 clicks from 100,000 impressions:
1,500 ÷ 100,000 × 100 =1.5% CTR
Is a higher CTR always better?
A higher CTR usually means your ad is generating more engagement, but it does not automatically mean better business performance. CTR should be reviewed alongside conversion rate, CPA, CPC and ROAS.