Google Ads Analysis Tool
Search Terms N-Gram Analyzer
Upload a Google Ads Search Terms report to find recurring words and phrases driving spend, traffic, conversions and revenue.
Upload your Search Terms report
Download the Search Terms report from Google Ads as a CSV or TSV file, then upload it below.
Confirm report columns
PaidMediaKit automatically matches common Google Ads column names. Change any mapping if needed.
Analysis settings
Choose how PaidMediaKit should group recurring search patterns.
N-Gram Analysis
Search term patterns
| N-Gram | Words | Occurrences | Impressions | Clicks | Cost | Conversions | Conv. Value | CTR | CPC | CVR | CPA | ROAS |
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How to export your Google Ads Search Terms report
Open the Search terms report in Google Ads and include the performance columns you want to analyze, such as impressions, clicks, cost, conversions and conversion value. Download the report as CSV or TSV, then upload the exported file to PaidMediaKit.
Use the Google Ads Search terms report for the campaign or date range you want to investigate.
Export the table as CSV or TSV with your relevant performance metrics.
PaidMediaKit detects the columns and performs the N-Gram analysis locally in your browser.
What is an N-Gram analysis?
N-Gram analysis breaks search queries into recurring words and phrases, then aggregates performance from every search term containing those patterns.
Why use N-Grams for Google Ads?
Search term reports can contain thousands of individual queries. Looking only at complete queries can hide recurring patterns responsible for meaningful amounts of spend or conversions.
N-Gram analysis can surface recurring modifiers, product categories, intent signals and phrases that deserve closer investigation.