Meta Ads Analysis Tool

Meta Creative Fatigue Analyzer

Compare recent ad-level performance with the preceding period to find creatives showing a stronger fatigue pattern — and separate those from ads that are simply experiencing broader performance deterioration.

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Upload an ad-level Meta Ads report

Use daily ad-level rows so PaidMediaKit can compare the most recent window with the immediately preceding window. Your file is processed locally in the browser.

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Required export setup: Ads → Breakdown → By Time → DayIn Meta Ads Manager, open the Ads level, apply Breakdown → By Time → Day, then export the table as CSV. Include at least 14 reporting days for the default 7-day vs 7-day comparison; 28–30 days gives you more flexibility.Recommended fields: Ad name, Ad ID, Amount spent, Impressions, Reach, Frequency, link CTR or Link clicks, Results / Cost per result, and Purchase ROAS or conversion value.

What this Meta creative fatigue analyzer looks for

Creative fatigue is most convincing when repetition rises while attention and downstream efficiency deteriorate at the same time. This tool compares equal reporting windows instead of applying a universal frequency ceiling.

Repetition signalRecent Frequency ↑ vs Previous Window
Attention signalRecent Link CTR ↓ vs Previous Window
Efficiency signalCost / Result ↑ or ROAS ↓
Important:Meta delivery is algorithmic, and a performance decline is not automatically creative fatigue. If CTR and efficiency deteriorate without a repetition signal, the analyzer labels the pattern as a broader performance decline so you can investigate audience mix, placements, auction conditions, offer, landing page and tracking before blaming the creative.