Tracking Utility

Tracking URL & UTM Auditor

Paste one or multiple tracking URLs and automatically check for common UTM, formatting and attribution issues.

1

Paste your tracking URLs

Enter one URL per line. Everything is processed directly in your browser.

0 URLs detected

What does the Tracking URL Auditor check?

Required UTMs

Checks for source, medium and campaign parameters commonly used for campaign attribution.

Formatting

Finds spaces, uppercase values, inconsistent parameter names and empty tracking values.

Duplicates

Detects parameters that appear multiple times and could create inconsistent analytics data.

URL health

Checks whether the URL is valid, uses HTTPS and contains tracking parameters in the expected query string.

Recommended core UTM structure

?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale

utm_source identifies where traffic came from,utm_medium describes the marketing channel andutm_campaign identifies the campaign or promotion. Content and term parameters are useful when additional creative, audience or keyword detail is required.

What does “cleaned URL” mean?

PaidMediaKit can create a suggested version that standardizes common UTM formatting and removes duplicate standard UTM parameters. It does not invent missing campaign information or change your destination website.