Google Ads Creative Planning Tool

Google Ads RSA Asset Planner

Build and QA responsive search ad assets before you paste them into Google Ads. Check character limits, keyword coverage, repeated messaging, pinning constraints and message-role diversity without pretending to recreate Google's Ad Strength.

1

Set the ad context

Add the keyword themes you want represented and optional account context. These fields help PaidMediaKit review the asset mix — they do not change Google Ads eligibility.

One theme per line or separate with commas. PaidMediaKit checks whether each theme appears naturally in at least one headline or description.
Useful for compliance, legal or brand phrases you need represented somewhere.
Google currently considers sitelink sufficiency in RSA Ad Strength guidance. PaidMediaKit only flags the count; it does not calculate Ad Strength.
2

Write up to 15 headlines

Google Ads requires at least 3 headlines and allows up to 15. Each headline supports up to 30 characters. Use the optional Message Role to make the creative mix easier to review.

0/ 15 used
3

Write up to 4 descriptions

Google Ads requires at least 2 descriptions and allows up to 4. Each description supports up to 90 characters.

0/ 4 used

What this planner checks

Technical Limits3–15 headlines and 2–4 descriptions

It checks Google's current RSA asset counts plus the 30-character headline and 90-character description limits.

Asset DiversityRepeated assets reduce useful variation

Exact and highly similar assets are surfaced so you can replace repeated wording with different benefits, proof points, calls to action or offers.

Keyword RelevanceCore themes should appear naturally

Google recommends including popular keywords in RSA headlines. PaidMediaKit checks your supplied themes without forcing every headline to repeat them.

PinningUse only when the message really needs a position

Pinning reduces Google's combination flexibility. The planner flags heavily pinned structures and positions with only one pinned option.

Current Google guidance:aim for at least 8–10 headlines, at least 5 unique headlines, keyword text in 2 headlines, at least 3 other headlines that do not repeat the keyword, and at least 2 unique descriptions. Google also recommends using pinning sparingly.