Amazon Ads Analysis Tool

Amazon Search Term Harvester

Upload an Amazon Ads Search Term report to find high-performing customer searches worth promoting into tighter targeting, plus low-performing terms and ASINs that may deserve negative targeting.

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Upload your Amazon Search Term report

Export a Sponsored Products or Sponsored Brands Search Term report as CSV or TSV. PaidMediaKit processes the file locally in your browser.

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Amazon Ads → Measurement & reporting → Sponsored ads reportsUse a Search Term report and include Customer Search Term, Clicks, Cost/Spend, Orders/Purchases and Sales where available.

What does “harvesting” mean in Amazon Ads?

Search-term harvesting is the workflow of finding customer searches that performed well under broader or automatic discovery targeting, then adding those searches as more deliberate manual keyword or product targets.

Text search termPotential exact keyword target

A strong shopper query can be promoted into manual keyword targeting, commonly with exact match when tighter control is desired.

ASIN search termPotential product target

Amazon Search Term reports can contain ASINs when the ad was shown on a product detail page. Strong ASINs may be candidates for manual product targeting.

Zero-order termNegative targeting review

Search terms that collect meaningful clicks without orders may deserve negative exact or negative product-target review depending on the term type.

Important:PaidMediaKit does not automatically declare a search term “good” or “bad.” Thresholds are user-defined planning rules. Review profitability, product relevance, campaign objective, attribution window, new-product strategy and statistical noise before changing live Amazon campaigns.