Paid Media Calculator
CPA Calculator
Calculate your cost per acquisition and compare current performance against an optional target CPA.
1
Campaign Performance
Enter your total spend and number of conversions.
Use your account or campaign currency.
Decimal conversions are supported.
Add a target to compare current performance against your goal.
Your CPA0.00spent per conversion
On Target0%
Total Spend0.00
Conversions0
Conversions Needed at Target CPA0
Spend Supported at Target CPA0.00
What is CPA?
CPA stands for Cost Per Acquisition or Cost Per Action. It measures how much advertising spend is required to generate one conversion.
CPA FormulaCPA = Ad Spend ÷ Conversions
Example
If a campaign spends 5,000 and generates 125 conversions:
5,000 ÷ 125 = 40 CPA
Why compare against a Target CPA?
A target CPA gives performance context. A CPA of 40 may be excellent for one business and unprofitable for another. Comparing actual CPA against your target helps show whether acquisition efficiency is currently above or below goal.