Tools built for marketers
Free tools for smarter paid media.
Practical tools for Meta Ads, Google Ads, Amazon Ads, campaign planning, tracking, measurement and reporting.
Popular tools
Start with the tools marketers keep coming back to.
ROAS Calculator
Calculate ROAS from ad spend and revenue, plus optional break-even ROAS from gross margin.
Budget Pacing
Calculate paid media budget pacing, remaining budget, projected spend and required daily spend.
Paid Media Forecasting Planner
Model budget scaling, diminishing returns and alternative paid media scenarios.
Meta Creative Testing Planner
Plan Meta creative tests around budget, target CPA, creative volume and testing approach.
Meta Creative Fatigue Analyzer
Compare recent Meta ad performance against the preceding period to flag fatigue patterns and broader creative deterioration.
Amazon Break-Even ACoS Calculator
Calculate break-even ACoS, target ACoS, profit per ad sale and CPC guardrails from Amazon product economics.
Amazon Search Term Harvester
Analyze Amazon Search Term reports for keyword and ASIN harvest opportunities, negative candidates and wasted spend.
Search Terms N-Gram Analyzer
Analyze recurring Google Ads search patterns by spend, conversions, CPA and ROAS.
Campaign Naming + UTM Builder
Create consistent campaign names and build clean tracking URLs.
Browse by platform
Tools built around the platform you work in.
Dedicated workflows for Meta Ads, Google Ads and Amazon Ads, plus tools that work across your paid media stack.
Plan, test and diagnose Meta campaigns
Purpose-built workflows for creative testing, budget scaling, audiences, fatigue and placement analysis.
Analyze and build for Google Ads Search
Search-term analysis and practical workflow utilities for day-to-day Google Ads management.
Work with Amazon PPC economics and search terms
Understand profitability guardrails, ACoS, TACoS and search-term harvesting without another dashboard.
Use the same practical toolkit across channels
Planning, measurement, tracking and reporting tools that are useful beyond a single advertising platform.
Browse by category
Know the kind of task you need to do?
Jump straight to calculators, planners, analyzers and other practical paid media utilities.
Calculators
14 toolsROAS, CPA, CPC, CPM, AOV, break-even economics and more.
Planners
6 toolsForecasting, budget allocation and structured testing plans.
Analyzers
7 toolsTurn exported ad-platform data into practical review actions.
Generators
2 toolsBuild campaign naming and tracking URLs without spreadsheet cleanup.
Tracking
1 toolAudit URLs and UTM structures before measurement problems spread.
Utilities
2 toolsEveryday QA and workflow helpers for paid media teams.
Built for actual marketing work.
No unnecessary dashboards, complicated setup or account creation. Just practical tools designed to help marketers work faster.