Are the Google Ads tools free?
Yes. The current PaidMediaKit Google Ads tools can be used without creating an account or connecting a Google Ads account.
PaidMediaKit · Google Ads
Free Google Ads tools for everyday campaign work.
Analyze search terms, review competitors, diagnose impression share, plan responsive search ads and turn account data into practical next steps. No account connection required.
Search TermsN-GramsAuction InsightsImpression ShareRSA PlanningChange History
Google Ads tools
Analyze, plan and QA Search campaigns.
These tools are built around recurring Google Ads tasks — especially Search campaign analysis, reporting and optimization.
Analyzer
Google Ads Search Term Harvester
Turn Search Terms report data into keyword expansion, negative review, efficiency and existing-coverage actions.
Analyzer
Search Terms N-Gram Analyzer
Find recurring words and phrases across Google Ads search terms, then compare spend, conversions, CPA and ROAS.
Analyzer
Google Ads Auction Insights Analyzer
Compare competitor visibility, overlap, position-above rates and period-over-period auction movement.
Analyzer
Google Ads Impression Share Opportunity Analyzer
Separate Search visibility lost to budget from visibility lost to Ad Rank and prioritize campaign-level opportunity.
Planner
Google Ads RSA Asset Planner
Plan and QA responsive search ad headlines, descriptions, keyword coverage, message diversity and pinning structure.
Utility
Change History Converter
Turn exported Google Ads change history into a cleaner, readable changelog for client reporting and optimization reviews.
Google Ads workflow
Not sure which tool to use first?
Run the Google Ads Search Optimization Workflow. It walks through measurement, budget pacing, campaign efficiency, search terms, query themes, impression share, Auction Insights, RSA coverage, recent changes and your final action plan.
10 account checksProgress saved locallyCopyable summary
Google Ads Learn
Learn the workflow behind the tools.
PaidMediaKit Learn currently covers the first three stages of the Google Ads Search path, from Search foundations to building a campaign.
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Search Terms & Match Types
Learn how Search targeting works, how match types behave and how search terms connect to keywords.
Start level →RSA Copywriting
Practice search intent, headline roles, descriptions, message diversity and practical RSA pinning.
Start level →Build a Search Campaign
Build a Search campaign from business brief to settings, budget, bidding, keywords, RSA assets and launch QA.
Start level →Supporting tools
Useful across the rest of your Google Ads workflow.
Campaign management also needs clean pacing, naming and tracking. These cross-platform utilities support the Google Ads tools above.
Budget Pacing Calculator
Compare actual spend against your campaign budget and calculate the required daily pace.
Open tool →Campaign Naming + UTM Builder
Create consistent campaign names and clean tracking URLs for Google Ads landing pages.
Open tool →Tracking URL & UTM Auditor
QA final URLs for missing UTMs, duplicates, formatting issues and common tracking problems.
Open tool →Built for practical PPC work
What can you do with PaidMediaKit's Google Ads tools?
Search Terms reports can contain thousands of queries. The Search Term Harvester and N-Gram Analyzer help reduce that export into recurring themes, expansion ideas, possible negatives and efficiency patterns without building another spreadsheet workflow.
Auction Insights and Impression Share answer different questions. Auction Insights helps you understand who is appearing alongside you, while Impression Share analysis helps separate visibility limited by budget from visibility limited by Ad Rank.
For creative work, the RSA Asset Planner helps structure responsive search ad assets around keyword relevance, benefits, proof, offers, calls to action and pinning decisions instead of filling headline slots at random.
PaidMediaKit does not replace Google Ads. The tools are lightweight browser-based utilities designed to make exported data, QA and day-to-day paid media decisions easier to work through.
Questions
About the Google Ads tools.
Do I need to connect my Google Ads account?
No. The current tools work with information you enter or reports you export, which keeps the workflow lightweight and easier to QA.
Which Google Ads tool should I start with?
If you are reviewing an existing Search account, start with the Google Ads Search Optimization Workflow. It points you to the most relevant tools as you move through the account review.
Can these tools replace Google Ads reporting?
No. They are analysis and workflow utilities designed to complement Google Ads reporting, not replace the advertising platform itself.