Return on ad spend
ROAS Calculator
Calculate ROAS from ad spend and revenue, then estimate break-even ROAS from gross margin.
PaidMediaKit · Calculators
Free paid media calculators for faster campaign decisions.
Calculate ROAS, CPA, CPC, CPM, CTR, conversion rate, AOV, pacing, break-even economics and Amazon advertising profitability without rebuilding the same spreadsheet formulas.
ROASCPACPC & CPMReach & FrequencyBudget PacingBreak-EvenLTV:CACAmazon ACoS
Featured calculator topics
Start with ROAS and budget pacing.
Use the calculators for the answer, then open the guide when you need the formula, worked examples and interpretation behind the result.
Spend control
Budget Pacing Calculator
Calculate expected spend, pacing percentage, remaining budget and the daily run rate required to finish on target.
14 tools
From campaign metrics to unit economics.
Use a focused calculator when you need a reliable answer to one paid media question — then move back to the account decision.
Calculator
ROAS Calculator
Calculate ROAS from advertising spend and revenue, plus optional break-even ROAS from gross margin.
Cross-platformCalculator
Budget Pacing
Calculate paid media budget pacing, expected spend, remaining budget, projected spend and required daily spend.
Cross-platformCalculator
Amazon Break-Even ACoS Calculator
Calculate break-even ACoS, target ACoS, profit per ad sale and CPC guardrails from Amazon product economics.
Amazon AdsCalculator
Amazon ACoS & TACoS Calculator
Compare Amazon ad efficiency with total sales using ACoS, TACoS, ROAS, sales mix and period-over-period trends.
Amazon AdsCalculator
Funnel Drop-off Calculator
Analyze conversion rates and drop-off across each stage of a marketing funnel.
Cross-platformCalculator
Break-even CPA Calculator
Calculate break-even and maximum CPA using customer margins and variable costs.
Cross-platformCalculator
LTV:CAC Calculator
Estimate customer lifetime contribution, acquisition efficiency and payback period.
Cross-platformCalculator
Reach & Frequency Calculator
Calculate advertising reach, average frequency or impressions using any two campaign delivery metrics.
Cross-platformCalculator
CPA Calculator
Calculate cost per acquisition and compare performance against a target CPA.
Cross-platformCalculator
CPC Calculator
Calculate cost per click, advertising spend or clicks using any two metrics.
Cross-platformCalculator
CPM Calculator
Calculate cost per 1,000 impressions, ad spend or impressions — including impressions from CPM and budget.
Cross-platformCalculator
CTR Calculator
Calculate click-through rate, clicks or impressions using any two metrics.
Cross-platformCalculator
Conversion Rate Calculator
Calculate website or marketing conversion rate, expected conversions or required traffic using any two metrics.
Cross-platformCalculator
AOV Calculator
Calculate average order value, revenue or orders using any two metrics.
Cross-platformPractical paid media work
What should a paid media calculator help you answer?
Performance calculators turn raw spend, clicks, impressions, conversions and revenue into the efficiency metrics used in day-to-day campaign management. ROAS, CPA, CPC, CPM, CTR and conversion rate are simple formulas, but fast calculators reduce spreadsheet setup and arithmetic mistakes.
Budget and forecasting decisions need a different layer of context. Budget Pacing shows whether current spend is ahead or behind plan, while break-even CPA and LTV:CAC connect acquisition cost to the economics of the customer rather than treating the platform metric as the final answer.
For ecommerce and Amazon Ads, profitability calculations matter before scaling. AOV gives revenue context, while Amazon break-even ACoS and ACoS/TACoS tools connect advertising spend with product margin, attributed sales and total sales.
These calculators are intentionally lightweight. They do not replace platform reporting or financial models; they give marketers a quick, transparent way to check the math behind a campaign decision.
Questions
About PaidMediaKit calculators.
Are the paid media calculators free?
Yes. The current PaidMediaKit calculators can be used without creating an account.
Do I need to connect an ad account?
No. Enter the values you already have from Google Ads, Meta Ads, Amazon Ads, analytics or your reporting sheet.
Which calculator should I start with?
Start with the metric tied to the decision you are making: Budget Pacing for spend control, ROAS or CPA for efficiency, and break-even tools when profitability is the constraint.
Can I use these calculators for client reporting?
Yes, but treat the result as supporting math. Keep the original platform or analytics source as the reporting source of record.