Are the paid media analyzers free?
Yes. The current PaidMediaKit analyzers can be used without creating an account.
PaidMediaKit · Analyzers
Free paid media analyzers for turning report data into actions.
Analyze Google Ads search terms and auctions, Meta creative and placement performance, and Amazon search-term reports without turning every review into another spreadsheet project.
Search TermsN-GramsAuction InsightsImpression ShareCreative FatiguePlacementsAmazon PPC
7 tools
Move from exported data to a reviewable decision.
These analyzers are designed around recurring account-review questions where raw platform exports are useful but difficult to interpret quickly.
Analyzer
Meta Creative Fatigue Analyzer
Compare recent Meta ad performance against the preceding period to flag fatigue patterns and broader creative deterioration.
Meta AdsAnalyzer
Meta Placement Performance Analyzer
Compare Meta placement spend, result contribution, CPA, ROAS and delivery efficiency across surfaces.
Meta AdsAnalyzer
Amazon Search Term Harvester
Analyze Amazon Search Term reports for keyword and ASIN harvest opportunities, negative candidates and wasted spend.
Amazon AdsAnalyzer
Search Terms N-Gram Analyzer
Analyze recurring Google Ads search patterns by spend, conversions, CPA and ROAS.
Google AdsAnalyzer
Google Ads Search Term Harvester
Turn Google Ads search terms into keyword expansion, negative review, efficiency and existing-coverage actions.
Google AdsAnalyzer
Google Ads Auction Insights Analyzer
Compare Google Ads competitor visibility, overlap, position-above rates and period-over-period auction movement.
Google AdsAnalyzer
Google Ads Impression Share Opportunity Analyzer
Separate Search visibility lost to budget vs Ad Rank and prioritize campaign-level opportunity using CPA or ROAS context.
Google AdsPractical paid media work
What makes a paid media analyzer useful?
Search-term analysis is easier when queries are reduced into patterns and actions. Google Search Term Harvester and N-Gram Analyzer help surface recurring themes, expansion opportunities, negative-review candidates and efficiency patterns across query sets.
Competitive and visibility analysis answer different questions. Auction Insights helps interpret which advertisers are appearing alongside you, while Impression Share analysis separates visibility lost to budget from visibility lost to Ad Rank.
Meta analysis often requires context across time and delivery. Creative Fatigue compares recent performance with an earlier period, while Placement Performance compares spend contribution and efficiency so low-volume placements are not treated as decisive evidence.
Amazon search-term analysis combines expansion and waste review. Productive search terms and ASINs can become deliberate targets, while repeated inefficient or irrelevant traffic can be flagged for negative review.
Questions
About PaidMediaKit analyzers.
Do I need to connect Google Ads, Meta Ads or Amazon Ads?
No. The analyzers work from report data you paste or upload, depending on the tool.
Do the analyzers automatically make optimization changes?
No. They organize evidence and surface patterns. You still decide whether a keyword, placement, creative or campaign should be changed.
Where should I start for a full account review?
Use the Google, Meta or Amazon Optimization Workflow. The workflows place the analyzers in a practical review sequence.