Google Ads Search · Level 3 of 5
Build a Search Campaign
Build a campaign from a realistic business brief. This is a teaching simulator — not a pixel-for-pixel copy of Google Ads — so the interface focuses on the decisions that matter even when Google changes the setup UI.
Choose the goal and conversion signal.
Search campaigns can be created around sales, leads, website traffic or without goal guidance. For this scenario, the business needs qualified demo requests — not simply visits.
Smart Bidding learns from the conversion actions included in campaign optimization. Choosing a convenient high-volume micro-conversion can teach the campaign to pursue the wrong behavior.
Set the Search campaign boundaries.
The campaign type is Search. Now decide which networks and geographic audience fit the brief. The goal is not to switch everything on — it is to understand what each setting changes.
Search Partners are not automatically “good” or “bad”; they are an inventory decision you can evaluate later. For this UK-only B2B brief, Presence targeting is the cleaner geographic starting point.
Set the budget and choose how Google should bid.
The monthly budget is £3,600, so a simple 30-day planning assumption is roughly £120 per day. The campaign has reliable lead tracking but little campaign history.
After launch, compare actual spend with the expected budget pace rather than assuming the daily average alone tells the full story.
Group closely related intent together.
The business has two dedicated landing pages: one for CRM software and one for sales pipeline software. Pick the structure that makes ad relevance, landing-page alignment and future reporting easiest to reason about.
You need enough thematic separation to keep keywords, ads and landing pages coherent. You do not need to duplicate every tiny keyword variation into its own isolated ad group.
Choose keywords without building an exhaustive duplicate list.
Broad, phrase and exact match overlap. In modern Google Ads, repeating the same keyword in every match type is not automatically necessary. Build a sensible starting set and plan to learn from the Search Terms report.
Select only terms you are comfortable excluding at launch.
Use actual query data to find expansion opportunities, negative candidates and repeated patterns instead of trying to predict every possible search before launch.
Assemble a responsive search ad with message variety.
Choose 8 headlines and 2 descriptions for the CRM Software ad group. Think back to Level 2: relevance matters, but the asset set also needs benefits, proof, offer and action.
Level 3 only checks the campaign-build principles. Use the planner for all 15 headline slots, duplicate detection, roles, keyword coverage and pinning analysis.
Finish the URL, tracking and supporting assets.
The campaign is nearly built. Make sure the ad lands on the relevant page, analytics can distinguish the campaign, and useful sitelinks are available.
Build consistent UTMs, then QA the final landing URL before the campaign goes live.
Review the campaign you built.
A campaign can be technically launchable while still carrying strategic risks. Run the review to see what is ready, what is workable, and what deserves another look before launch.
Campaign review
Your Search campaign plan
You built a Search campaign from business goal to launch review.
Level 4 will move into measurement and bidding decisions after the campaign starts collecting real data.
The simulator emphasizes durable setup decisions rather than reproducing one exact Google Ads screen. Google notes that campaign-creation interfaces can vary, especially for newer accounts.