Are the paid media planners free?
Yes. The current PaidMediaKit planning tools can be used without an account.
PaidMediaKit · Planners
Free paid media planning tools for budgets, tests and campaign structure.
Plan forecasts, budget splits, Meta creative and audience tests, scaling scenarios and Google Ads RSA assets before the campaign change goes live.
ForecastingBudget SplitCreative TestingAudience TestingBudget ScalingRSA Planning
8 tools
Turn an idea into a testable media plan.
Planning tools help answer whether the budget, signal, structure and expected outcome make sense before you launch or change a campaign.
Planner
Paid Media Forecasting Planner
Model budget scaling, diminishing returns and alternative paid media scenarios.
Cross-platformPlanner
Meta Creative Testing Planner
Plan Meta creative tests around budget, target CPA, creative volume and testing approach.
Meta AdsPlanner
Meta Budget Scaling Simulator
Model Meta budget changes, CPA sensitivity, conversion volume and gradual scaling schedules.
Meta AdsPlanner
Meta Audience Testing Planner
Plan Meta audience tests around budget, expected CPA, audience count and signal capacity.
Meta AdsPlanner
Google Ads RSA Asset Planner
Plan and QA responsive search ad headlines, descriptions, keyword coverage, message diversity and pinning structure.
Google AdsPlanner
Budget Split Calculator
Allocate marketing budgets using percentage or weighted priorities.
Cross-platformPlanner
Google Ads PMax Asset & Search Theme Planner
Plan Performance Max asset coverage, creative formats and search themes before launch.
Google AdsPlanner
Google Ads Budget Reallocation Planner
Prioritize Google Ads budget changes using efficiency, Lost Impression Share and business priority.
Google AdsPlanning guide
Build the budget logic before choosing the split.
Start with the outcome, allowable economics and real constraints, then use scenarios to show what has to be true for the plan to work.
Practical paid media work
Why plan paid media decisions before touching the platform?
Forecasting gives a campaign change a range of possible outcomes before spend moves. It is especially useful when a budget increase may create diminishing returns rather than a proportional increase in conversions.
Testing plans are about signal capacity as much as creativity. Meta creative and audience tests need enough budget and expected conversion volume to produce useful learning; otherwise a larger test matrix can simply fragment delivery.
Budget allocation is a prioritization problem. A split calculator makes the allocation transparent, while the Meta Budget Scaling Simulator lets you model how efficiency could deteriorate as spend increases.
For Google Ads Search, planning also applies to creative structure. The RSA Asset Planner helps organize headlines and descriptions around relevance, benefits, proof, calls to action and pinning decisions before the assets are uploaded.
Questions
About PaidMediaKit planners.
Do the planners predict exact campaign results?
No. They are scenario and structure tools. Forecasts and test plans depend on the assumptions you enter and should be updated with real campaign data.
Which planner should I use for Meta Ads?
Use the Creative Testing Planner or Audience Testing Planner for experiments, and the Budget Scaling Simulator when the question is how aggressively to increase spend.
Which planner should I use for Google Ads?
Use the RSA Asset Planner for responsive search ad structure, or the cross-platform Forecasting Planner and Budget Split Calculator for media planning.