Google Ads Planner
Budget Reallocation Planner
Compare campaign efficiency with Lost Impression Share and business priority, then distribute an incremental budget toward campaigns with stronger evidence of scalable demand.
Decision settings
Choose the efficiency metric and how much additional daily budget is actually available.
Campaign inputs
Add recent campaign performance and Search impression-share context. Lost IS values are optional.
| Campaign | Daily budget | Spend | Conversions | Conv. value | Lost IS budget % | Lost IS rank % | Priority |
|---|
Budget opportunity ranking
The planner prioritizes evidence; it does not forecast the exact return from additional spend.
| Campaign | CPA / ROAS | Opportunity | Action | Suggested daily budget |
|---|
Reallocation plan
How the opportunity score works
The score combines efficiency versus your target, Lost Search Impression Share due to budget, Lost Search Impression Share due to rank, and a small business-priority adjustment. A campaign can therefore be efficient but still rank poorly as a budget candidate when visibility is primarily limited by Ad Rank rather than budget.