Google Ads Planner
PMax Asset & Search Theme Planner
Check Performance Max asset-group coverage against current Google Ads requirements and recommendations, then clean up search themes before launch.
1
Asset group context
Give the plan a name and record what this asset group is meant to cover.
2
Creative inventory
Enter the number of usable assets already prepared for this asset group.
Min 3 · Recommended 11+ · Max 15
Min 1 · Recommended 2+ · Max 5
Min 2 · Recommended 4+ · Max 5
Required · Recommended 4+
Required · Recommended 4+
Optional · Recommended 2+
Required · Recommended 1+
Optional · Recommended 1+
Optional, but custom video is recommended.
3
Search themes
Enter one theme per line. PaidMediaKit checks count, duplicate phrasing and overly specific themes.
Use themes to add incremental information rather than duplicating what Google can already infer from the landing page.
Asset group readiness
Coverage score—
Required gaps—
Search themes—
Asset group build plan
Current PMax asset guidance used by this tool
The planner uses Google Ads’ current Performance Max specs for text, image and logo coverage, while treating video and additional formats as recommended rather than hard launch requirements where appropriate. Search themes are capped at 50 per asset group.
Asset count is only coverage. Strong assets still need distinct messages, useful creative variation and landing-page alignment. A pile of near-duplicates can technically fill slots without improving the campaign.