PaidMediaKit Workflows

Know what to check next.

Follow practical account-review workflows in a sensible order. Each workflow explains what to inspect, what usually deserves action, and which PaidMediaKit tool can help you complete the check.

Step-by-step reviewsProgress saved locallyConnected toolsReusable summaries

Review workflows

Choose a review workflow.

Google Ads
10 checks

Google Ads Search Optimization Workflow

Run a structured account review covering measurement, pacing, efficiency, search terms, query themes, impression share, competitors, RSA coverage and recent account changes.

Budget PacingSearch Term HarvesterN-Gram AnalyzerImpression ShareAuction InsightsRSA Planner
Start workflow →
  1. 01 Review context & measurement
  2. 02 Check budget pacing
  3. 03 Review campaign efficiency
  4. 04 Inspect search terms
  5. 05 Find query themes
  6. 06 Diagnose impression share
  7. 07 Review competitive pressure
  8. 08 Audit RSA coverage
  9. 09 Check recent changes
  10. 10 Build the action plan
Meta Ads
10 checks

Meta Ads Optimization Workflow

Review measurement, pacing, efficiency, scaling, audiences, creative testing, fatigue, placement performance and recent account changes before building a prioritized optimization plan.

Budget PacingBudget ScalingAudience TestingCreative TestingCreative FatiguePlacements
Start workflow →
  1. 01 Review context & measurement
  2. 02 Check budget pacing
  3. 03 Review campaign efficiency
  4. 04 Evaluate budget scaling
  5. 05 Review audience testing
  6. 06 Review creative testing
  7. 07 Diagnose creative fatigue
  8. 08 Review placement performance
  9. 09 Check recent changes
  10. 10 Build the action plan
Amazon Ads
8 checks

Amazon Ads Optimization Workflow

Review product economics, break-even ACoS, ACoS and TACoS, campaign efficiency, search-term harvesting, wasted spend and scaling decisions before finalizing an action plan.

Break-Even ACoSACoS & TACoSSearch Term HarvesterBudget Pacing
Start workflow →
  1. 01 Set product & business context
  2. 02 Define profitability guardrails
  3. 03 Review ACoS & TACoS
  4. 04 Review campaign efficiency
  5. 05 Harvest search-term opportunities
  6. 06 Review negatives & waste
  7. 07 Make budget & scaling decisions
  8. 08 Build the action plan
Cross-Platform
10 checks

Client / Account Review Workflow

Run a broader cross-platform review covering business goals, measurement, budget, channel mix, performance, targeting, creative, recent changes, risks and next actions — then generate a reusable client-ready summary.

Budget PacingForecastingTracking AuditChange HistoryPlatform Workflows
Start workflow →
  1. 01 Confirm business context
  2. 02 Validate measurement
  3. 03 Check budget & pacing
  4. 04 Review channel mix
  5. 05 Diagnose performance
  6. 06 Review targeting & traffic
  7. 07 Review creative & landing pages
  8. 08 Check recent changes
  9. 09 Identify opportunities & risks
  10. 10 Build the client summary

How Workflows fit

Tools do the analysis. Workflows organize the job.

ToolsAnalyze something

Calculate, classify, audit or transform a specific piece of campaign data.

GuidesReference something

Read the deeper explanation when you need context or methodology.

LearnBuild the skill

Work through structured lessons, scenarios and campaign-building exercises.

WorkflowsRun the process

Follow the checks in order, record findings and leave with an action plan.