PaidMediaKit Guides
Practical paid media workflows.
Step-by-step guides for using campaign data more confidently — built around the same real-world workflows as PaidMediaKit tools. The focus is formulas, worked examples, interpretation and the limitations that matter when the numbers move from a spreadsheet into an account decision.
Editorial approach
Written to explain the decision behind the metric.
PaidMediaKit guides are written and reviewed by a paid media specialist. Platform-specific recommendations are kept separate from universal formulas, and scenario assumptions are labelled rather than presented as guarantees.Read how PaidMediaKit is built →
CPA vs CAC
Understand the difference between platform CPA and true customer acquisition cost, with reconciliation examples and a practical way to set targets from downstream economics.
Paid Media Budget Planning
Build a media budget from business targets, CPA or funnel assumptions, then pressure-test channel allocation, diminishing returns and live pacing.
How to Calculate ROAS
Learn the ROAS formula, worked examples, multiplier and percentage formats, break-even ROAS and the profitability context behind return on ad spend.
How to Calculate Conversion Rate
Learn the conversion rate formula for websites, ecommerce and paid media, with worked examples, traffic forecasting and practical CVR interpretation.
How to Calculate CPM & Impressions
Learn the CPM formula, calculate impressions from CPM and budget, work backwards to ad spend and understand cost per impression.
How to Calculate Reach & Frequency
Learn the advertising frequency formula, calculate reach or impressions and understand the relationship between reach, impressions and repeated exposure.
Ad Budget Pacing Guide
Learn how to interpret budget pacing, work with custom campaign periods, combine spend across platforms and decide what to do when campaigns are ahead or behind plan.
Google Ads Search Terms N-Gram Analysis Guide
Learn how to interpret recurring 1–3 word search patterns, evaluate spend and conversion signals, and decide when an N-Gram deserves action.
Meta Creative Fatigue Analysis Guide
Learn how to diagnose creative fatigue using equal reporting windows, frequency, CTR, CPA and ROAS without treating one metric as an automatic pause rule.
Amazon Search Term Harvesting Guide
Learn how to review Amazon Search Term reports, separate keyword and ASIN opportunities, harvest winners and identify negative-targeting candidates.