Tracking Utility
Paste one or multiple tracking URLs and automatically check for common UTM, formatting and attribution issues.
Enter one URL per line. Everything is processed directly in your browser.
Audit Results
Checks for source, medium and campaign parameters commonly used for campaign attribution.
Finds spaces, uppercase values, inconsistent parameter names and empty tracking values.
Detects parameters that appear multiple times and could create inconsistent analytics data.
Checks whether the URL is valid, uses HTTPS and contains tracking parameters in the expected query string.
?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_saleutm_source identifies where traffic came from,utm_medium describes the marketing channel andutm_campaign identifies the campaign or promotion. Content and term parameters are useful when additional creative, audience or keyword detail is required.
PaidMediaKit can create a suggested version that standardizes common UTM formatting and removes duplicate standard UTM parameters. It does not invent missing campaign information or change your destination website.
Tracking QA before launch
UTM reporting becomes difficult when the same source or campaign appears with different casing, separators or abbreviations. A simple naming convention that the team follows is more useful than a highly detailed convention nobody maintains.
Dynamic placeholders such as campaign, ad set, creative or keyword macros are useful, but only when the destination platform supports the exact syntax. Test a live click before rolling a template across an account.
Confirm the final destination loads, required UTMs appear once, naming is consistent, dynamic placeholders resolve correctly, redirects retain the query string, and auto-tagging settings do not conflict with the reporting workflow you intend to use.