Tracking Generator

Bulk UTM Builder

Paste campaign rows from Excel or Google Sheets and generate clean UTM-tagged URLs in bulk.

Paste campaign data

Paste tab-separated spreadsheet rows or comma-separated data.

Clean UTM valuesLowercase and replace spaces/hyphens with underscores.Preserve existing URL parametersExisting non-UTM query parameters will remain in the URL.

Bulk input format

The easiest workflow is to prepare campaign rows inside Excel or Google Sheets, copy the cells and paste them directly into PaidMediaKit.

URL	Source	Medium	Campaign	Content	Term
example.com/shoes	facebook	paid_social	summer_sale	video_1

What does Clean UTM Values do?

When enabled, standard UTM values are converted to lowercase and spaces or hyphens are replaced with underscores.

Summer Sale - Video 1→summer_sale_video_1

Privacy-friendly:URLs are processed directly in your browser. PaidMediaKit does not need to upload your campaign spreadsheet to a server to generate the URLs.

UTM governance at scale

Bulk generation is useful only if the naming convention stays consistent.

Define the taxonomy before generating URLs

Decide how source, medium, campaign, content and term should be named before pasting hundreds of rows. Cleaning inconsistent inputs after data reaches GA4 is much harder than enforcing the convention at build time.

Keep dynamic parameters platform-specific

Google Ads, Meta Ads and other platforms use different macro syntax. Preserve placeholders only when the destination platform supports them, and test one live click before applying the template across a large campaign build.

A practical bulk-UTM QA sequence

Generate the URLs, audit a sample from every campaign type, click through the real ad-platform preview, confirm redirects retain the query string, and check that the resulting source/medium/campaign values appear exactly as intended in analytics.