Paid Media Calculator

ROAS Calculator

Enter your ad spend and revenue to instantly calculate your return on ad spend.

Ad Spend

Revenue Generated

ROAS—

Revenue per 1 spent—

Optional

Break-even ROAS

If you know your gross margin, you can estimate the minimum ROAS needed to break even.

Gross Margin %

What is gross margin?

Gross margin is the percentage of revenue remaining after the direct cost of providing the product or service.

Example: If something sells for 100 and costs 60 to provide, the gross margin is 40%.

Break-even ROAS—

ROAS stands for Return on Ad Spend. It measures how much revenue your advertising generates compared with the amount spent on advertising.

ROAS = Revenue ÷ Ad Spend

For example, if you spend 1,000 on advertising and generate 4,500 in revenue, your ROAS is 4.50x.