Ecommerce Calculator
Calculate average order value, revenue or orders. Enter any two values and PaidMediaKit will calculate the third.
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average revenue per order
AOV stands for Average Order Value. It measures the average amount of revenue generated each time a customer completes an order.
If an ecommerce store generates 15,000 in revenue from 200 orders:
Average order value directly affects how much revenue each conversion can generate. Improving AOV can increase ROAS even if advertising spend, conversion volume and CPA remain unchanged.
AOV is particularly useful alongside conversion rate, CPA and ROAS when forecasting ecommerce campaign performance.
Using AOV in paid media
AOV helps explain why revenue or ROAS can move even when order volume does not. Product mix, bundles, discounting and upsells can all change the value attached to each order and therefore change how much acquisition cost the business can support.
Gross sales, net sales, tax-inclusive revenue and post-refund revenue can produce different AOV figures. Pick one definition for the analysis and keep it consistent when comparing campaigns or periods.
If 100 orders generate 8,000 revenue, AOV is 80. If the next period still produces 100 orders but revenue rises to 10,000, AOV increases to 100. A higher ROAS in that period may therefore come from basket value rather than cheaper acquisition.