Marketing Funnel Calculator
Measure conversion rate and drop-off between each stage of your marketing or sales funnel.
Enter each funnel stage in order from largest audience to final conversion.
| Stage | Volume | Remove |
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Funnel Analysis
| Stage | Volume | Step CVR | Drop-off | Overall CVR |
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Look for stages with unusually high drop-off relative to the rest of the funnel. These can indicate issues with traffic quality, landing pages, lead qualification, checkout processes or sales follow-up.
Diagnosing a marketing funnel
Funnel analysis is only useful when each stage means the same thing over time. A “lead” that changes from every form submission to only qualified enquiries can make conversion rates move even if campaign performance did not.
A stage can have a high percentage drop but affect only a small number of users. Prioritize the stage where the lost volume, commercial value and ability to improve the experience are all meaningful.
Suppose 10,000 visitors produce 500 leads, 200 qualified leads and 80 customers. Visitor-to-lead conversion is 5%, lead-to-qualified is 40%, and qualified-to-customer is 40%. If visitor volume is large, even a small improvement in the first stage can create more downstream opportunity than a dramatic percentage change in a tiny stage.