Paid Media Utility
Turn messy Google Ads, Meta Ads and other advertising change history into a clean changelog for reporting and account documentation.
Upload a Google Ads CSV or paste copied change history from an advertising platform.
Meta Ads change history can be selected and copied directly from Ads Manager.
PaidMediaKit automatically maps recognised platform exports. You can adjust the mapping if needed.
Google Ads CSV exports include report information before the actual change history table. PaidMediaKit automatically finds the correct header and skips those extra report rows.
Meta Ads change history copied directly from Ads Manager is detected automatically, including the activity, activity details, item name, campaign or ad ID, user and date.
All parsing happens directly in your browser. Your advertising change history does not need to be uploaded to a PaidMediaKit server.
Why change history matters
Budget, bid strategy, targeting, creative, conversion settings and status changes can all alter delivery. A dated changelog gives the performance review a factual timeline before the team starts inventing explanations for the movement.
The converter organizes what changed. It does not prove that the change caused the result. Seasonality, auctions, demand, site performance and tracking can move at the same time, so treat the changelog as evidence to investigate rather than causality.
When CPA or ROAS changes, compare the performance date with the changelog, allow for conversion lag, and then check whether the affected campaign actually received enough spend after the edit to support a conclusion.