Meta Ads · Level 3
Build a Meta Campaign
Work from a realistic ecommerce brief and make the campaign decisions in sequence. The simulator scores the logic of the build, not whether you copied a single “perfect” account structure.
Choose the objective that matches the commercial outcome.
Northstar wants profitable ecommerce purchases, and purchase tracking is reliable.
Choose the event the campaign should learn from.
Purchase is reliable; add-to-cart and view-content are also available.
Give the campaign enough budget to learn without pretending every ad set needs a private allowance.
The main prospecting strategy is broad, with creative variations doing most of the segmentation work.
Build prospecting around scale and a real hypothesis.
The product has broad appeal across the UK and the account has usable purchase history.
Keep placement access broad when the creative is built to travel.
Northstar has 9:16 video, 1:1 static and carousel assets with safe-zone variants.
Launch a small set of meaningfully different creative ideas.
You need enough variety to learn, but not a pile of cosmetic duplicates.
Give retargeting a different job instead of using it to make prospecting look better.
The 14-day product-view pool is large enough to support a dedicated warm-audience message.
Score the campaign foundation before you launch it.
The review checks seven build decisions. Aim for at least 6 / 7 before moving into measurement and delivery.
Northstar Activewear: Sales objective → Purchase optimization → consolidated campaign-budget prospecting → broad acquisition audience → broad placements with placement-ready creative → three strategic creative roles → distinct warm-audience retargeting.